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The Story of STUTI
Bridging the Spiritual Divide
Brand Tagline:
SARVE BHAVANTU SHUKINAH (सर्वे भर्वन्तु सुखिनः)
Universal wish for the wellbeing and happiness of all. It reflects the essence of compassion and selflessness
Brand Motto:
सुखस्य मूलं धर्मः (Sukhasya mūlaṁ dharmaḥ)
[The root of true happiness is living life with righteousness]
OUR JOURNEY
From Frustration to Fulfillment
A Modern Devotee's Dilemma: Struggles in the Spiritual Marketplace
Makkhan—a working professional & devoted family man. His days were filled with meetings, deadlines, and family commitments. Yet, amidst this whirlwind, he yearned for a deeper
connection to his roots and spirituality. Every weekend, Makkhan embarked on a journey to gather Pooja items for his family’s rituals. However, his quest was often met with frustration. The essence of spirituality seemed lost in the chaos of consumerism.
– Market was fragmented & finding quality Pooja items was a daunting task.
– Agarbattis were laden with chemicals
– Idols were mass produced with use of synthetic colours
Before, Makkhan and his wife Indira spent approximately 3-4 hours each weekend gathering
Pooja items from different shops. Preparation for rituals added another 2-3 hours per week.
With Stuti, their shopping time was reduced to just 30 minutes per week.
Unveiling the Market Flaws: Challenges Beyond the Surface
Accessibility Issues: 40% of consumers opt for online platforms or organized retail stores due to difficulties in finding quality Pooja items in traditional markets.
Stock Shortages: During peak festival seasons, 30% of traditional Pooja items are often out of stock, forcing consumers to settle for sub-par alternatives.
Limited Availability & Pricing Discrepancies: 60% of consumers struggle to find all necessary Pooja items in one store and report being overcharged by up to 25%, especially during festivals.
Lack of Knowledgeable Assistance: Over 50% of consumers do not receive proper guidance from sellers on how to use the products in rituals.
Authenticity & Sustainability Concerns: 70% of Pooja products lack quality certification, with over 80% made using unsustainable methods and materials.
Market Fragmentation: The market is 90% dominated by unorganized players, making it difficult to ensure standardized quality and pricing.
The Birth of STUTI: A Journey from Frustration to Fulfillment
STUTI’s journey began in Gorakhpur on the banks of River Rapti. We observed the disconnection between modern life and spiritual practices. People struggled to find quality Pooja items, often settling for scattered, low-quality products. We envisioned a solution that would not only provide these essentials but do so sustainably with tranquility.
DELIVERABLES
– High Quality Products
– Product Standardization
– Ethically Sustainable Sourcing
– Consumer-Friendly Alternatives
Transforming Traditions: STUTI’s Impact on the Spiritual Marketplace
STUTI offers One Comprehensive Hub for realm of divine serenity with intriguing promise
of authentic and sustainable sourcing. STUTI is revolutionizing the Pooja market being
– Ultimate Go-To Brand – From Havan Samagri to Idols to Pooja books everything you need is available at one place, making your preparations hassle-freeGMP Certified: Ensuring the highest standards in manufacturing and raw material sourcing
– Nature Friendly – Agarbattis, Dhoop Cones & Incense Sticks are hand-rolled with natural ingredients, ensuring ZERO Carbon, ZERO Sulphur emission
– Circular Economy – Idols are made from marble waste & coloured with plant
extracts, preserving “Traditional Kalakari” while being eco-friendly
– Waste Recycling – Pooja Books made from recycled textile and paper waste
A Movement of Hope: How STUTI is Reconnecting People with Their Spiritual Roots
At ‘STUTI’ we bring you the essence of ancient practices into the modern world, guiding us from Frustration to Fulfilment.
STUTI’s Movement is a testament to the enduring power of faith, sustainability & ability to find spiritual calmness in a fast-moving world. STUTI helps people rediscover the harmonious beauty of Inner Self.
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SARVE BHAVANTU SHUKINAH
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